This review typed on an Apple iMac, posted to Blogspot, hyperlinked to Facebook, and available to rent from Netflix or purchase from Amazon...
The Story:
Morgan Spurlock returns with a documentary about product placement in the movies. His endeavor is to see if he can raise $1.5 million dollars to cover the production budget of his entire documentary.
Ingenious, and entertaining.
Spurlock's toughest sell was convincing companies to sponsor his movie.
How do you offer products, services or money to a documentary that will only be seen by a niche viewing market instead of a Hollywood blockbuster?
But with perseverance and his usual charm, he pitches to everyone and lands the money.
Pom. Mini. JetBlue. Sheetz. Not a huge conglomeration of sponsors, but enough to get his movie made, and to make his point.
The documentary documents the whole process, and becomes the lions share of the film.
I actually tried Pom just because of their participation in the film, otherwise I would never have bought it. So well done, product placement works!
Amusingly, towards the end of the film, Spurlock gets a call about making another documentary that would become Mansome. The opportunity is too great to pass up, and the true selling out begins.
It's a very interesting look at advertising in Hollywood, and recommended.
Final Grade: B
Would I Own It: Probably not, but I could watch it again if it ever streams on Netflix.
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